A Bit About Us
Like many others, when the pandemic hit we were forced to close our salon business. Up until this point we were a very traditional (although quirky) bricks and mortar salon, with 95% of our business involving human touch.
We are a small salon – just 7 employees including myself. Although small, we’re like family and I knew I had to adapt the business in order to survive – I was responsible 6 other peoples incomes and future.
We adapted initially by offering ‘at home kits’ and products to our existing customers via social media but it wasn’t enough. By spending more hours and late nights than I thought possible (whilst home-schooling) designing and building our online shop, adding products and jumping through hoops to get it approved by the brands that we stock. Sourcing packaging, arranging contracts with couriers and lots of other elements that all have to be put in place; we managed to get it working.
Upon launch we were processing 1-5 orders per day, this has grown to anything up to 90 orders a day in recent months for which we are immensely grateful.
We have had challenges along the way – we’re still the same small team, providing online help and advice as well as picking, packing and dispatching the orders. It’s a lot to do and we’ve had to change processes (and postal suppliers) a few times throughout to keep running as smoothly as possible.
We pride ourselves on offering a personalised service and adding little extra touches to each and every order. We want our deliveries to be special and put a smile on your face when you receive them.
We’re also aware that many of our online customers shop based upon price; we are the cheapest online for many products as we keep our margins as low as possible.
Throughout our journey the last year we have successfully processed over 5,000 orders. A very small number of these have gotten lost or delayed in the post due to the pandemic and postal service disruption. A very very small percentage of these (I can count on my hands) have slipped through the cracks of our communication processes ( hands up this was our fault and we have been putting in measures to improve this) and typically those few are those that have written reviews.
Soooo…… we really need your help. We’d like to present a more balanced picture of our service and are asking for a few moments of your time. Reviews affect not only our online shop side of the business but also our core salon – more than you would believe. If you can leave a positive review of your experience on Google/Facebook it will help us survive.
We’ll reward you with 300 extra loyalty points per review, which you can use as discount off of your next order. Please email us at reviews@amelialane.co.uk once you’ve left your reviews and we’ll use your email address to add your points.